Dear !firstname!,

SEBCC April 2012 Business at Sunrise

Tuesday 3rd April 2012

Topic:

Toolbox: Reinvigorating your Business
Social Media, Innovation and Customer Service.

About our guest speakers:

Peter Bonney, CEO Smakk Media
Social Media Marketing

Peter Bonney: For more than 20 years Peter has played integral roles in business, both as an employee and employer, across a wide range of global and local companies. His various roles have encompassed board memberships (MAICD), high level executive management, marketing and sales, business operations, client, member, customer and corporate relationships. His comprehensive working career has provided him with valuable insights into the dynamics, operations and expectations of business and the ability to deliver all requirements for success. He believes, "it's always about the people". Peter is Co-Founder and CEO of Smakk Media a successful video and integrated marketing company.

John Sheridan, CEO Digital Business Insights
Innovation

John Sheridan: After spending twenty years in advertising working as a creative director for multinationals in three countries, John Sheridan co-founded Digital Business insights (DBi) in 2001, to help organisations leverage the benefits of the new digital economy.

From more than 40,000 surveys across all industry sectors, DBi has mapped the way businesses use ICT, tracking adoption of emerging technologies, identifying best of breed solutions and creating more than 550 case studies illustrating the benefits.

John recently published a book "Connecting the dots", which explains what happens when organisations connect, collaborate and converge, and has just commenced a regional project on the Sunshine Coast to help catalyse the regional digital economy in readiness for the NBN.

Sue Freeman, Director, First Impressions Resources (FIR) - The Australian Retail College.
Customer Service

Sue Freeman is Director of First Impressions Resources and The Australian Retail College, established in 1988 and specialising in the delivery of qualifications and workforce development strategies to the retail sector across Australia.

Having spent the first 15 years of her career as a retailer, her input into the growth and success of FIR has relied on her knowledge and passion for retail. This passion continues and underpins a close relationship between the College and the retail industry and in particular in developing innovative and flexible training solutions with qualifications ranging from entry-level through to senior management, articulating into postgraduate programs.

Sue works closely with Government and training industry bodies, including Service Skills Australia and has been a member of the steering committee for all three reviews of the training package.

Sue will outline the need for every business to have their customer service strategy as a strategic competitive weapon and highlight the importance of knowing and responding to your customer.